E-commerce assignment

Mr. Jones,

As you have requested me, I have been doing research over various types of e-commerce software that is available to be put on your new website for your shoe shop, “Laces”. After careful review I have found three types of software that has stood out to me being VirtueMart, Magento, and osCommerce. Below I have cited which program you should use and why.

For your “mom and pop” handmade shoe shop, I have reviewed multiple e-commerce software that will be beneficial for your business on-line. For you shop I would recommend you use the osCommerce Software for a variety of reasons. It is in my opinion that you should choose this software because it offers multiple languages in the e-commerce software that consumers can interact with. This could be very valuable to your business because in the state of Texas, as you may know, the market is flooded with consumers of all ethnicities especially an ever growing Latino population. This software has a greater advantage for your business because that the other software, VirtueMart and Magento, do not offer multiple languages. Also with that being said the osCommerce software also offers a consumer a choice in which currency the buyer would like to use. This is also available in the VirtueMart software, should you decide to use that platform, but is lacking in the Magento software. Strength the osCommerce software provides it that it offers you to upload unlimited number of products and categories onto your website. This may not be important to you now but as you meet success in your business and decide to expand this could be a great benefit to you. This advantage in unfulfilled in the Magento and VirtueMart software. Although I don’t recommend using either of the latter two software programs they also offer their advantages.

Some advantages the VirtueMart software offers is it allows you to post multiple images as well as a description for your products. Also when using this software it will automatically compute some of your accounting such as items sold and yearly and monthly revenue figures. On top of that the software allows customers to pay using accounts such as PayPal, WorldPay, PayMate, and NoChex. As I stated earlier this software, you may find, will suite your purposes but may not be as beneficial to you needs as the osCommerce software.

If Magento software piqued your interest you shall find it has its own strengths as well. For one Magento is compatible with mobile devices including the overly popular IPhone so customers not only can surf your website but also order products from their phone. Also Magento offers you the chance to entice customers buy adding coupons to your shopping cart so consumers can save money which would positively affect business. Also this software has a built in software back-up feature so you should not lose data or orders if your system was to crash. With this software the biggest advantage is in the customer service because it offers consumers a chance to look at product and their shopping cart as well as view and track shipping and ordering history.
After reviewing your possible choices for software on your website I hope you have come to the conclusion that all three would fit your needs that you are looking for but the osCommerce software would probably be the most beneficial for your company. I sincerely hope that this has helped you and will help increase your small business as I believe it will soon blossom into a much larger company. I look forward to working with you again soon.

Best Wishes,

Collin Budd